Nov
7
November 7, 2008 | Leave a Comment
If you want to get into the internet marketing game you need to develop a certain mindset, here are a couple of things I see important for you to remember.
• Making money online is NOT a get rich quick scheme. You don’t just ‘dump money’ into some marketing scheme hoping to get money in return.
• You must invest time into your education. Depending on your aptitude, you don’t just read an E-book or two and expect to become an Internet marketing expert. After all, how long does it take for someone to graduate from college with the knowledge they need to go into business?
• You must invest time for trial and error. No one gets it ‘right’ on the first try. You must be prepared for failures and mistakes. Learn from them and make sure you get up and fight again! Remember Thomas Edison’s famous quote, “I have not failed. I have just found 10,000 ways that will not work.” Live by that motto.
• You must be prepared to put up with negative people, many of them may be your own family members. There are others in the world out there who do not believe that it is possible to make money online. When you put your plans into action, you will face resistance from your beer-drinking buddies, your family members or even your BOSS! If you don’t have the endurance, you will succumb to the pressure.
• You must be prepared to go all the way. An Internet marketing business is just like any other business in the ‘offline’ world. If you are not prepared to go all the way, you will give up halfway because you have put in a half-hearted attitude into your business. Another great quote from an Anonymous author says, Life’s real failure is when you do not realize how close you were to success when you gave up.” Don’t give up just feet from the finish line.
Nov
7
November 7, 2008 | Leave a Comment
Well, I survived Halloween but it was close, there were times when I thought I was a goner. As you can see, it has taken several days for me to get back to work here because of it. I should be okay till Christmas and then we can get into that whole Christmas now starts in August discussion.
Oct
31
October 31, 2008 | Leave a Comment
I guess at some point I just stopped thinking Halloween was fun. Maybe, it was after the dogs had barked for the 100th time, maybe it was after dinner was interrupted for the 38th time, maybe it was the 68th time I had to pretend like I was scared when I opened the door!
Oct
30
October 30, 2008 | Leave a Comment
Oct
29
October 29, 2008 | Leave a Comment
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities.
However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is abhorrent.
Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium? There are three main ways to achieve this.
They are:
Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
Oct
28
October 28, 2008 | Leave a Comment
As we get older the inevitable creeps up on us! The print on papers gets smaller. I do not know why they are going with smaller and smaller print these days but they are. Kind of ticks me off really, who do they think we are owls?
Frankly I think it is all a conspiracy by the reading glasses industry. They are in cahoots with the print industry and paying them to write everything smaller and smaller. It is the same thing Hallmark is doing with making every day some holiday so you have to buy a card for everything. Don’t forget tomorrow is “Favorite 2nd Cousin Day,” They are probably out of cards already, if you didn’t get yours.
Back to why I started writing this, drugstore reading glasses. 43 million pairs of over the counter reading glasses are sold every year. People stash extras all over the house, car, in coat pockets, purses, and at work.
The problem as I see it, many people are not getting eye exams regularly which can help detect glaucoma and diabetes. Nancy Webb, chief of ophthalmology at Kelsey-Seybold Clinic in Houston says, people should have their eyes checked every 2-4 years after the age of 40 and every 1-2 years after the age of 60.
If you are going to buy drugstore test them first, start with a weak pair, go around and look at things in the store. See if things look alright and if they feel comfortable. If you need to move to a stronger set do so and again, walk around the store looking at things and see if they are right for you.
Know this, if you get a pair for reading, you may need a different strength for using your computer, depending on the size of your font and how far away your computer screen is.
Buying over the counter reading glasses can save you a lot of money over prescription glasses but don’t forget to have your eyes checked regularly for good health.
Oct
27
October 27, 2008 | Leave a Comment
Studies have shown that 89% of adult Internet users in America share content with others via e-mail. This is great news for those of us who make our living on the internet and using our email as one of our main sources of communication to our customers.
The most popular content that is passed on from mom to mom, or wife to husband, co-worker to co-worker is humorous material. If something made you smile when you are starting out your Monday morning, tired and crabby, then by all means you want to pass it on to make sure the other person whom you know will feel exactly like you, gets a smile too!
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material comes in a close third, games, business and personal finance information and sports/hobbies follow… in that order.
So, it is easy to see that humor is the best content for your viral e-mail campaign. Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that your message will go viral. People will want to pass along something that makes them laugh, something that takes their mind off the economy and how much they hate their job. They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
Don’t forget to sign up for my free newsletter and get all this great information delivered right to your email box. Also, visit my website for more tips on how to run a direct marketing business
www.pinkrenegade.com
Oct
26
October 26, 2008 | 1 Comment
I’m just over it…. Halloween, Christmas, Stepmother day, all the big holidays are just getting ridiculous. Christmas decorations have been out for a month already!! What is up with that? They started the Halloween decorations in August…… I really can’t take much more. I am thi
nking about paying for a shuttle to Mars… it will take years before Walmart makes it up there!
Oct
25
October 25, 2008 | Leave a Comment
Everyone says the money is in the list so….How do you build that list?
Who doesn’t like something for nothing? Why not give people something they want to get for free? Your Free report can be used to pre-sell your products and show your customers you affiliate offers. The other purpose of A free viral report should be to build your mailing list.
Why should you have a mailing list? Because if you are in a direct sales situation that does not allow you to pre-sell, let alone sell the products and services featured in your free report, then at least you should be to able to collect leads. In short, if you cannot convert the reader into a buyer, you should at lease convert them into a subscriber.
In that manner, you can still follow up with your reader on future offers or contact your lead personally with your offer and possibly have a chance at converting him or her into your customer.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!
Oct
24
October 24, 2008 | Leave a Comment
So appropriately named, I am now SAD or have SAD?! Seasonal affective disorder (
SAD), also known as
winter depression, is a mood disorder in which people who have seemingly normal mental health throughout most of the year and then experience depressive symptoms in the winter.
According to the US National Library of Medicine ”some people experience a serious mood change when the seasons change. They may sleep too much, have little energy, and crave sweets and starchy foods. They may also feel depressed. Though symptoms can be severe, they usually clear up.”
It seems rather early for it to be hitting me this year. Living in the Northwest, the sun seems to go down earlier then in most places. I get up in the morning and it is dark, I come home from work and it is dark…. boy that makes me SAD!
There are many different treatments for classic (
winter-based) seasonal affective disorder, the most widely used are light therapies with bright lights, some times anti-depression medication is prescribed, some try cognitive-behavioral therapy and carefully-timed supplementation of the hormone melatonin can also be used.
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