Studies have shown that 89% of adult Internet users in America share content with others via e-mail. This is great news for those of us who make our living on the internet and using our email as one of our main sources of communication to our customers.
The most popular content that is passed on from mom to mom, or wife to husband, co-worker to co-worker is humorous material. If something made you smile when you are starting out your Monday morning, tired and crabby, then by all means you want to pass it on to make sure the other person whom you know will feel exactly like you, gets a smile too!
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material comes in a close third, games, business and personal finance information and sports/hobbies follow… in that order.
So, it is easy to see that humor is the best content for your viral e-mail campaign. Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that your message will go viral. People will want to pass along something that makes them laugh, something that takes their mind off the economy and how much they hate their job. They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
Don’t forget to sign up for my free newsletter and get all this great information delivered right to your email box. Also, visit my website for more tips on how to run a direct marketing business www.pinkrenegade.com