How To Be Successful In Direct Marketing » direct sales

How To Write A Killer Sales Letter

pinkrenegadetoo — Sat, 18 Oct 2008 18:57:57 +0000

Anyone who has every done sales knows, that it is a tough field to be in. Writing a sales letter is also a tough thing to do for the best of sales people, but writing a Killer sales letter is even tougher. Many sales managers spend hour wondering why they can’t get their sales letter just right. It really isn't that hard if you think about this way, "put yourself in your customers shoes and ask what benefit would I get by reading this sales letter?" Remember that word “benefit” which should be the focus of your letter. Many sales people take bits and pieces of information from here and there and create a sales letter that is just that "a sales letter". They literally throw every sales pitch they ever learned on people and then they get what they deserve, instant rejection. A sales letter should not be an introduction of your product or company. Every word is important in the sales letter so do not waste a single one, which might distract your potential customer’s attention. They are not interested in the features of you product but an offer could be a "benefit" (there is that word again) to them. Think from the customer’s point of view and ask yourself why should I read the letter? Is there any "benefit" or offer to me which cannot be refused? Can you convince me that it is really an offer I can't live without? The header or the headline is very crucial to any sales letter. It should be targeted directly to the customer, it should pose a question that requires further investigation. Your header should not pose questions that can be answered with a "yes" or "no" answer, they should require further reading to identify which mistakes the author is referring to. Titles that promise solutions to your customers needs are the best. Such as "How To..." or "10 Keys to ..." are usually a safe bet and effective. The headline should not be more than a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant gratification. If you are not able to convey your message to the audience in the first few seconds, then you have lost those customers. Now, having made a good effort with the heading, it’s the time to work on the body of the letter. You need to maintain the level of enthusiasm that you created in the customer’s mind with the heading. Once again it is important to remember to not to focus on features of the product you are trying to sell but on the "benefits" it has for your customer. Things like how much money it is going to save them and how it would affect their lives should be mentioned. Make them realize how they can't live without your product. 90% of sales is emotional, people buy because they want to make their life better, want an answer to that long standing problem they have had. They want to gain more time in the day, and make their lives easier. If you can show them how your product can achieve these things, you have a good chance of making the sale. Remember, a person reading your sales letter will constantly have questions in mind as to how this will benefit them, So be ready to clear those doubts and answer the questions. Have testimonials that talk about the questions others had and how your product solved those problems for them. Do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don’t act now you will forfeit the offer as the offer is for limited time only or only 100 more available. Make them feel a need for urgency to buy now! Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to your killer sales letter.

Don’t forget to sign up

pinkrenegadetoo — Thu, 25 Sep 2008 23:43:26 +0000

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Direct Sales Statistics You Should Know

pinkrenegadetoo — Wed, 24 Sep 2008 16:05:15 +0000

If you are in the direct sales field these are some interesting statistics that I found the other day and think you should know about. According to the Direct Selling Association, there are nearly 15.2 million direct sellers in the United States and over 57 million worldwide doing an estimated 97 billion dollars in sales. 85.2% of all direct sellers are women. That’s a lot of people doing direct sales! If you want to know how to run your direct sales business easier and faster, please visit my website at www.pinkrenegade.com

Don’t Get Your Adsense Account Cancelled.

pinkrenegadetoo — Thu, 18 Sep 2008 14:48:42 +0000

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it. Considering the money to be made with Adsense, it is no wonder that they would want to get back into it. It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it. Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing. How do you prevent being involved in this fraud? Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem. It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free. As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it. Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it. Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page. Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for. Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place. If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them. Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds. Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google. Do not be caught in the Google click fraud. Be aware and be wary.

5 Ways To Improve Your Adsense Earnings

pinkrenegadetoo — Wed, 17 Sep 2008 14:45:40 +0000

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box. The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so. Here are some 5 proven ways on how best to improve your Adsense earnings. 1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage. 2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site. 3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings. 4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site. 5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website. These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already. Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on. Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring. If others have done it, there is nothing wrong trying it out for yourself. If you want more tips like this one, please visit my website at www.pinkrenegade.com

Why Adsense is Essential!

pinkrenegadetoo — Tue, 16 Sep 2008 12:42:35 +0000

To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines. The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout. The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process. The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites. Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best. There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

I’m Back!!

pinkrenegadetoo — Mon, 15 Sep 2008 18:42:08 +0000

Well, I decided why waste a good blog, so, I am going to continue this blog but, include all Direct Marketing strategies not just home party plan businesses. So, that will be the new focus of this blog. Direct Marketing/Sales. Hope you enjoy!